I have just about pulled my hair out! I often do up special brochures for events and I like to have a specific coupon code for each event so I can track sales and know what works. This is just plain business sense; if I pay $75 for a bag insert at a La Leche Conference and then don't get one single sale, that was perhaps not a good idea. Of course, it's always possible that it was a success because it got my name out there and people now see my business as credible and bought at some later point without the coupon. But still, I like to see some sales.
So, I got this brilliant idea to buy my flyers in bulk and then print my own labels and stick them on. I designed my flyer with a nice empty space and bought clear labels 18 to a sheet for a great price. All good. And then the fighting started. The labels came with a template and I had a grand old time designing in PhotoShop. And when it came time to print, no matter what settings or program I tried, only the first few labels lined up. There was always way too much space at the bottom of the page so the last rows of labels were off.
I contacted Labels Online and they gave me some ideas, but it didn't help at all. Perhaps because I'm on a Mac; the settings mentioned weren't even choices for me. Then it hit me. I just set it up to print 3 rows of labels and I printed each sheet twice, feeding the other end through the 2nd time to print the other 3 rows. Perfection!
Now. I have to stick on 350 labels for an upcoming La Leche Conference! And quickly! The deadline fast approaches!
Tuesday, September 30, 2008
Thursday, September 25, 2008
I love Enflyer for email marketing
I sent out a mailing (email) the other day. The next morning, I tracked clicks to see how many sales had come from the mailing. Two sales, one rather large. There. Enflyer paid for for the month. That was easy!
Monday, September 22, 2008
Friday, September 12, 2008
Follow me on Twitter!
What a fun way to keep up! Mostly business, but some personal tidbits. Short and sweet. I got the idea from Guy Kawasaki, author whose blog I've followed for years. Oh and he's also a customer! He bought an Ergo for his wife a few years ago.
Wednesday, September 10, 2008
New: Haiku Large Tote
I love this new bag in sustainable jute: the Large Tote from Haiku. Featuring sustainable jute with cotton in gorgeous rich colors. The fabric used in the body of these bags is 50% jute which is considered a sustainable fabric due to its rapid growth rate and the fact that no pesticides or fertilizers are used in its production! I am in awe. These are awesome!
Sunday, September 07, 2008
Beco Butterfly further reductions!
Beco Butterfly further reductions! Now only $99.99 with FREE shipping while supplies last!
Friday, September 05, 2008
Action Baby Carrier Recall
There was a small recall for the Action Baby Carrier.
Read about the Action Baby Carrier Recall.
We will be contacting our customers who may have been affected by this recall but we sold at least one of the affected carriers at the Babywearing Conference and do not have contact information for that person. Please contact us or Optave immediately if you need a replacement chest strap!
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