I love Enflyer for email marketing

I sent out a mailing (email) the other day. The next morning, I tracked clicks to see how many sales had come from the mailing. Two sales, one rather large. There. Enflyer paid for for the month. That was easy!

Email Marketing

I've been working on better utilizing the features of our newsletter email marketing company. Email marketing is very powerful. I should know. I live and breathe the stuff because my husband works at Enflyer! You'd think that would mean that I was using the service to its best possible advantage but of course that's not always the way it works when it's all in the family!

Recently, I've started to make more of an effort to use more of the amazing features I've been paying for. I'm now encouraging more people to sign up to the SoBeBabies mailing list by offering a signup incentive on every page of my website. And I've finally created separate lists so people can pick and choose which list(s) they want to be on. I've noticed people signing up since I added this feature.

I'll have a new email template set up shortly so my mailings will look more like my website. I had a great template but now that I've got a better logo, done by Kimberley, I am loving incorporating it into everything.

Entrepreneurs don't sleep

It's a dirty little secret, or perhaps, not such a secret. Here it is, 4:18 in the morning, and I am about ready to call it quits. Yesterday, after a very full day with the girls, I got to work in the evening on some website enhancements.

As with all new things, there was a learning curve. One brilliant email from a friend got me on track with creating animated gifs in Photoshop and a brilliant hour or two spent with my husband, who works at Enflyer, got me on track with my mailing list signup sheet. And now, if you go to my website, you'll see a pretty little rotating gif that allows you sign up to my mailing list. In fact, there are going to be multiple lists going forward. Dear sweet hubbie is gonna help me get that properly configured soon. I hope.

Meanwhile, there is a display issue that irritates me so I've got a message up on a help forum about that. It's always something. And now, should I go to sleep, finally, or is it about time for breakfast? I'm starved!