Email Marketing

I've been working on better utilizing the features of our newsletter email marketing company. Email marketing is very powerful. I should know. I live and breathe the stuff because my husband works at Enflyer! You'd think that would mean that I was using the service to its best possible advantage but of course that's not always the way it works when it's all in the family!

Recently, I've started to make more of an effort to use more of the amazing features I've been paying for. I'm now encouraging more people to sign up to the SoBeBabies mailing list by offering a signup incentive on every page of my website. And I've finally created separate lists so people can pick and choose which list(s) they want to be on. I've noticed people signing up since I added this feature.

I'll have a new email template set up shortly so my mailings will look more like my website. I had a great template but now that I've got a better logo, done by Kimberley, I am loving incorporating it into everything.