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Tuesday, November 24, 2009

Pikkolo New Print: Georgia

Gorgeous new Pikkolo Baby Carrier print now available in limited quantities! Hurry because these are not going to last!

Thursday, November 19, 2009

Powered by Moms: The Future of Business

Ever notice the header on my website? It says "Powered by Moms". That's not just some random thought. That is a big thought! In fact, it's a driving force of the philosophy behind my business.

Six years ago, I was searching around for a way to bring in some income and do something challenging. I didn't even consider working for the first few years because my first born baby was a super high-needs challenging baby and she took all my attention plus more. But by the time my second was about to be born, I was starting to realize I could give back to the world and I had one of those huge epiphany moments.

I was searching for a business idea and I had amassed special skills! It all fit and SoBeBabies was born as a business to bring safe, comfortable, efficient babywearing to more families. As time went on, it became clear that I needed help, but how's a mom working from home to know who to hire? That's where my values took the front seat.

It was clear to me how difficult it is get paid employment while still giving my children the attention they deserve. What better way to continue the gift than to share it with other moms who valued their children just as much as I do! And so, when I began to search for employees, I made it clear up front that they put their children first. That's right; their children are more important than my business! (Well duh!) If a child is screaming in the background, that is not something to be ashamed of. (Well, sure, the needs of the child might need tending to, but the customer should not be shielded from the fact that there are children underfoot! And I don't want to repeat here what Susan's child was just screaming while she was taking an order! Too funny!)

Just now, I was on the phone with a manufacturer's rep and explained that yes, I'd gotten her email but that I would likely not get back to them until 9pm because I work weird hours. Soon it came out that she does as well. She's at home in a different state than her company with her two kids underfoot! I love it! I can't tell you how often I am emailing back and forth live with a company I work with and it's after midnight or 6am or whatever weird hour we both happen to be online.

Moms are an important part of our workforce. It is imperative that people start to recognize the reality that we have not lost our brains just because we chose to make our children top priority while we can. And just because we may only be willing to work 8-20 hours a week, it does not mean those are not quality hours! The world would do well to take advantage of this hidden power and hire more moms!

Favorite Baby Carrier